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Senior Paid Social & Creative Specialist
About Us
National Beauty Distribution (NBD) is Ireland's leading importer and wholesaler for the professional beauty and haircare industry, working with brands like ELEVEN Australia, Kevin Murphy, Color Wow, K18, Aveda & O Cosmedics, as well as our own house of brands including Bare by Vogue and Luna Professional Haircare.
About The Role
The Agency is NBD's in-house digital team, running design, social, paid search, SEO, UX, and lead generation across every brand in the NBD portfolio.
We're searching for a new Senior Paid Social & Creative Specialist to join our business bringing dedicated, hands-on ownership of our paid social activities. You'll work closely with the Head of Own Brand and Digital and creative team to build out channel strategy across Meta, TikTok & LinkedIn responsible for budget management and ROI.
What You'll Do
Plan, build, and manage paid campaigns across Meta, TikTok & LinkedIn and other emerging platforms as needed.
Work with the Head of Own Brand and Digital to develop channel specific strategies that align with each brand's commercial objectives.
Monitor campaign performance daily - optimising bids, audiences, creative, placements, and landing page performance to drive results.
Take ownership of paid social performance, ensuring campaigns deliver against agreed commercial KPIs including ROAS, MER, CPA, revenue growth, and customer acquisition.
Manage, forecast, and optimise paid media budgets across multiple brands, ensuring efficient spend, accurate pacing, and maximum return on investment.
Produce clear, insightful reports that turn data into meaningful stories and actionable recommendations for the wider team and brand leads.
Analyse e-commerce performance to identify opportunities to improve conversion, revenue, customer acquisition, and overall campaign profitability.
Stay on top of platform updates, trends, and emerging formats, bringing new ideas and opportunities to the table.Take a proactive approach to upskilling and staying ahead of the curve
Collaborate with the Agency's creative, e-commerce, and social teams to deliver integrated campaigns taking responsibility in delivering best-in-class creative.
Support brand presentations and help communicate the value and impact of paid media activity.
Get involved in wider Agency and NBD projects as opportunities arise.
What You'll Bring
Proven experience managing social paid media campaigns across Meta, TikTok & LinkedIn, and other relevant platforms with a minimum of 3+ experience.
Strong e-commerce and performance marketing experience, with a proven track record of driving online sales and profitable growth.
Commercially minded with the ability to understand business objectives and translate them into high-performing paid media strategies.
Results-driven, analytical, and confident making data-led decisions to maximise campaign performance.
Experience managing and optimising significant paid media budgets with a strong focus on ROI and budget efficiency.
Strong understanding of paid media KPIs including ROAS, CPA, CTR, conversion rate, customer acquisition, and revenue attribution.
Experience using GA4, Meta Ads Manager, and reporting tools to analyse and communicate campaign performance.
A collaborative team player who enjoys working cross-functionally and building strong relationships to deliver outstanding results
Excellent communication skills with the ability to present campaign insights and recommendations to both marketing and commercial stakeholders.
A proactive approach to testing, learning, and adopting new platform features and industry best practice.
Creative flair, with the ability to develop strong campaign concepts and clearly brief and collaborate with our in-house creative teams to deliver best-in-class, performance-led paid social campaigns.
Benefits
Early finish on Fridays
Company Pension
40% staff discount
Death in Service Benefit
Avivacare
PRSA Access
20 days annual leave, increasing with service