Email Marketing Manager

Job Description:

National Beauty Distribution is a leading force in Ireland’s hair and beauty industry, specialising in brand management and distribution. We are proud to be the exclusive partner for a portfolio of high-profile global brands, trusted across salons, retailers, and clinics nationwide. Our business is structured across four key divisions — Professional Haircare, Prestige, Retail, and Aesthetics, allowing us to bring exceptional products and tailored support to every corner of the beauty industry.

Duties and Responsibilities:

• Drive, create, manage, optimise and report on daily/weekly email channel performance.

• Closely monitor and optimise automations to ensure ongoing engagement.

•  Meeting each customer at their stage in the lifecycle with relevant, timely content that supports retention and overall conversion. 

• Ensure the continued growth and optimisation of existing email lists and segments. 

• Analyse email list growth across all brands and make recommendations for improvement to the Head of Department.

• Rework and optimise automated email flows to ensure we are maximising conversion and retention. 

• Work with our graphics department to create well-written copy and on-brand content that resonates with each brand's respective audience and list.

• Work cross-functionally with our Graphic Designers, Marketing, Digital and Social teams to improve the layout of emails using best practices and proven email marketing tactics.

• Develop and drive a long-term email marketing strategy to consistently improve performance and increase revenue across B2B and D2C sites.

• Manage email lists and segments to optimise conversion, growth and brand alignment. A/B Test segments, lists, copy and content regularly and use data to identify areas of improvement and drive future email marketing strategy

• Stay up-to-date with current marketing industry trends and email best practices. 

Ideal Candidates Will Have:

• 2-3 Years of Email Marketing Experience

• E-Commerce industry experience

• Basic knowledge of HTML

• Experience using ESPs like: Klayvio, Mailchimp, Kit and Shopify 

• Ideally product certified in Klaviyo

• Strong copywriting and content experience

• Strong ability to multi-task and prioritise

• Comfort and experience dealing with members at all levels of the organisation

• A good eye for design and brand, with Adobe Creative Suite experience, is a plus

• A strong understanding of the relationship between site and email

  
  

  Location: NBD HQ, Blarney, Co. Cork

  Holidays: 20 Days

  Benefits:

  • Enjoy 20 days work from home per year

  • 40% staff discount

  • Death in Service Benefit

  • PRSA Access

  • Free onsite parking