e- Commerce Manager

Job Summary:

National Beauty Distribution is searching for a dynamic, results-driven e-Commerce Manager to join our top-tier team. Are you well-versed in the world of digital marketing and e-Commerce strategy? Do you have deep expertise in ad campaigns, Shopify, and email marketing? If you excel in fast-paced environments and are passionate about driving online success, you could be the e-Commerce Manager we’re looking for.

At National Beauty, we’re pushing boundaries in the ever-evolving digital landscape. Our team thrives on innovation, agility, and relentless pursuit of excellence. We need an e-Commerce Manager who can keep pace and spearhead our digital growth strategy, propelling us forward in the competitive e-Commerce space.

In this role, you will work closely with our Head of e-Commerce on our day-to-day e-Commerce strategy as well as with our marketing, sales, and IT teams to deliver seamless online experiences. Excellent communication and analytical skills are essential as you’ll engage with multiple stakeholders, optimize on-site experience, and manage the backend operations of our Shopify platform.

Key Responsibilities:

• Manage aspects of our Shopify store, including product uploads, updates, and integrations.

• Work closely with our Head of e-Commerce on project rollouts including management of app providers, conversion rate optimisation, A/B testing, and revenue generation strategies.

• Conduct detailed analysis of Shopify stores for breakages, bug fixes, and opportunities to improve sales online.

• Liaise with email marketing managers on key B2B and D2C activations to drive revenue and build email lists.

• Drive revenue and growth for multiple DTC and B2B eCommerce stores by managing promotions, identifying and implementing site improvements, and optimising overall store performance.

• Collaborate with marketing and sales teams to align digital initiatives with overall brand strategy.

• Manage elements of additional e-Commerce marketplaces including TikTok Shop, Affiliates, and Amazon (experience desirable but not essential).

• Develop and implement visual merchandising strategies, working with digital graphic designers to communicate store offers, promotions, and brand tone of voice with customers.

• Analyse web traffic metrics, conversion rates, and sales data to inform decision-making and optimise 

• e-Commerce performance, ensuring data compliance and accurate tracking throughout all digital channels.

• Optimise the online customer journey, ensuring a seamless shopping experience from cart to checkout.

• Oversee inventory management and order fulfilment in collaboration with warehouse teams.

• Identify new opportunities for growth, from new product launches to emerging e-Commerce trends.

• Develop a tailored promotional strategy for each site to maximise sales and align with overall business objectives.

• Lead, mentor, and manage a dynamic team, ensuring effective collaboration, performance development, and achievement of team goals.

• Collaborate closely with the social media team to ensure alignment between e-Commerce strategies and social media campaigns, driving a unified brand message and cohesive digital direction across all platforms.

• Report directly to the Head of e-Commerce, contributing to the development and execution of the overall e-Commerce strategy while taking full ownership of assigned tasks and responsibilities.

Technical Proficiency:

• Exhibit a strong technical aptitude, including the ability to understand and follow system implementation procedures.

• Demonstrate a deep understanding of Shopify's native functionality and prioritise its use. While recognising the need for some third-party apps, have a strategic approach to limiting their use and maximising the platform's built-in capabilities.

• Effectively liaise with Operations and Warehouse teams on product launches, sales promotions, and other key initiatives, ensuring seamless execution and communication.

• Demonstrate strong problem-solving skills and the ability to adapt quickly to changing priorities and market conditions. This is a fast-paced environment, so flexibility and a proactive approach are essential.

Qualifications:

• Proven track record in e-Commerce management, with hands-on experience in Shopify; B2B experience is a distinct advantage.

• Strong understanding of digital ad platforms including Meta and Google AdWords.

• Experience with Shopify reporting tools and GA4.

• A strong understanding of email marketing tools and strategies - Klaviyo preferred.

• Strong data analysis skills, with proficiency in Google Analytics, spreadsheets, and reporting tools.

• Excellent project management skills with a keen attention to detail.

• Exceptional communication skills, both written and verbal.

• Degree in Marketing, Business, e-Commerce, or equivalent experience.

Location: NBD HQ, Blarney, Co. Cork

Holidays: 20 Days

Benefits: 40% staff discount, Death in Service Benefit, PRSA Access, Free onsite parking

Join National Beauty Distribution and play a key role in shaping the future of our e-commerce presence. Apply today and help us drive digital success to new heights.